Privacy Policy

Office Address

18 King William Street
London EC4N 7BP
United Kingdom

Introduction

Ashford Partners is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you visit our website or engage with our services. We adhere to the principles set forth in the UK General Data Protection Regulation and the Data Protection Act 2018.

Information We Collect

We collect several types of information to provide and improve our services:

How We Use Your Information

We use the information we collect for various purposes, always in accordance with applicable data protection laws:

• Service Provision: To respond to your enquiries, provide consulting services, and communicate with you about your projects or requests
• Website Improvement: To analyze how visitors use our website, identify areas for improvement, and enhance overall user experience
• Marketing Communications: With your consent, to send you relevant information about our services, industry insights, and updates that may interest you
• Legal Compliance: To comply with legal obligations, resolve disputes, and enforce our agreements
• Security: To maintain the security of our website, prevent fraud, and protect against unauthorized access

Legal Basis for Processing

We process your personal data based on one or more of the following legal grounds:

• • Consent: Where you have given clear consent for us to process your personal data for specific purposes
• • Contract Performance: Where processing is necessary to fulfill a contract we have with you or to take steps at your request before entering into a contract
• • Legitimate Interests: Where processing is necessary for our legitimate business interests, provided these do not override your rights and interests
• • Legal Obligation: Where processing is necessary to comply with a legal obligation to which we are subject

Data Sharing and Disclosure

We do not sell or rent your personal information to third parties. We may share your data in the following circumstances:

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. The specific retention periods depend on the type of data and the purposes for which it is processed. For enquiry data, we typically retain information for up to three years after your last interaction with us, unless you request deletion sooner. For client project data, we may retain records for up to seven years to comply with professional and legal obligations.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• • Encryption of data in transit and at rest using industry-standard protocols
• • Regular security assessments and vulnerability testing
• • Access controls ensuring that only authorized personnel can access personal data
• • Employee training on data protection and security practices
• • Regular backup procedures to prevent data loss

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security but remain committed to protecting your data using reasonable security measures.

Your Rights and Opt-Out Instructions

You are not required to provide any personal information when using this website. If you prefer not to share your data, you may:

• • Avoid filling out contact forms, account registrations, or any data-submitting features
• • Disable cookies through your browser settings (see our Cookie Policy for more details)
• • Contact us directly to request the deletion of any previously shared personal data

We respect your privacy choices. If you would like us to delete your data, please reach out to us at the contact details provided on our Contact page. We will process your request promptly.

International Data Transfers

Your personal information is primarily stored and processed within the United Kingdom. If we need to transfer data outside the UK or European Economic Area, we ensure appropriate safeguards are in place to protect your information in accordance with applicable data protection laws. These safeguards may include standard contractual clauses approved by regulatory authorities or ensuring the recipient country has been deemed to provide adequate protection for personal data.

Children's Privacy

Our services are not directed at individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately so we can take appropriate action to delete such information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last updated" date at the top of this policy. We encourage you to review this policy periodically to stay informed about how we protect your information. Your continued use of our website after any changes indicates your acceptance of the updated policy.